The pre-flight jitters of an impending website launch are there for a reason – you want to make sure that first impression makes a positively great lasting impression. It’s also tied to your brand, the value you propose to your viewing audience, the sponsors and vendors you represent, and more. There are some concrete steps you can take prior to a launch that will help ensure a smooth transition to the new site. I came across this checklist a while ago and have found it a good starting point for review:
If you’re interested in delving further into the topic then I suggest you head on over to Smashing Magazine and check out their post on the subject. They include questionnaires, checklists, and more.