Media Ignite is a full service design, development, and marketing company based in Ottawa, Ontario, Canada.

Third Tuesday with Julien Smith

Posted: November 18th, 2012 | Author: Jason Fournier | Filed under: Marketing, Social Media | Tags: , | No Comments »

The next Third Tuesday in Ottawa has guest Julien Smith speaking. Julien has written a couple of excellent books (with Chris Brogan) that I highly recommend – Trust Agents and The Impact Equation. Both are though provoking and provide you with tangible advice that you can readily apply to your business.

The Meetup details are here: http://www.meetup.com/third-tuesday-ottawa/events/91273152/

Julien’s blog can be found here – worth a subscribe: http://inoveryourhead.net/


Website Pre-flight Checklist

Posted: June 20th, 2011 | Author: Jason Fournier | Filed under: Development, Marketing, Usability, UX | No Comments »

The pre-flight jitters of an impending website launch are there for a reason – you want to make sure that first impression makes a positively great lasting impression.  It’s also tied to your brand, the value you propose to your viewing audience, the sponsors and vendors you represent, and more.  There are some concrete steps you can take prior to a launch that will help ensure a smooth transition to the new site.  I came across this checklist a while ago and have found it a good starting point for review:

BOX UK – The Ultimate Website Launch Checklist

If you’re interested in delving further into the topic then I suggest you head on over to Smashing Magazine and check out their post on the subject.  They include questionnaires, checklists, and more.

Happy launching!


The 4 Ps & Cs of Marketing

Posted: June 13th, 2011 | Author: Jason Fournier | Filed under: Marketing | No Comments »

It’s said that there are the 4 P’s in the Marketing Mix.  These 4 elements mix together to comprise your value proposition to the world.  The P’s are [1]:

  1. Product
  2. Price
  3. Place
  4. Promotion

Traditionally, the 4 P’s refer more to tangible product but they’re still very much relevant in today’s economy.  In the mid 1990′s a gentleman by the name of Robert F. Lauterborn proposed the 4 C’s of Marketing.  The C’s, which build upon the P’s, are argued to better reflect niche marketing activities as opposed to large scale activities.  Think small design firm in Canada vs. Ford Automobiles.  The 4 C’s are:

  1. Consumer
  2. Cost
  3. Convenience
  4. Communication

This model speaks volume to me as the owner of design firm who caters to small to medium-sized businesses looking to help build brand differentiation on the web.  In the coming weeks I will review and discuss each C in the context of a digital presence and see how the model can help bring your value to the world.

Stay tuned!

 

[1] http://en.wikipedia.org/wiki/Marketing_mix